Tony Fabrizio

Tony Fabrizio is product manager for PlasmaDrive™ and HydraDrive™ at Phoenix Bioscience, and leads the company's e-commerce retention and strategic customer programs. He owns two of the company's Wave 1 products end to end: specification and packaging, launch planning, pricing execution, and in-market performance once the product is on the shelf and on subscription.

PlasmaDrive™, the plasma-based joint and mobility chew, and HydraDrive™, the field hydration gel, sit at two ends of the same problem: keeping a working dog sound, and keeping it going. Tony coordinates the veterinary, manufacturing, and creative functions behind both, and translates what the formulation team builds into something an owner understands in ten seconds on a product page or across a clinic counter.

On the commercial side, Tony is responsible for everything that happens after the first order. He runs the company's subscription, VIP, and loyalty programs, the lifecycle communications that support them, and the reporting that shows whether they are working. He treats repeat rate as the verdict on the product itself: an owner who reorders month after month is confirming that the chew did what the label said it would.